Singer Adéla has publicly condemned fans who are removing Rachel Chinouriri's promotional materials to favor her own. The backlash follows a video of a fan tearing down Chinouriri's posters to take photos with Adéla's "The Baddest Bitches Are in London" campaign.

A viral video shows a fan destroying Rachel Chinouriri's posters

A recently surfaced video captured a fan ripping down postres for London-based pop artist Rachel Chinouriri. according to the report, the individual used the opportunity to take photos with Adéla's promotional materials instead. In the video, the fan even made a disparaging comment about the artist Tyla, claiming she left Tyla's posster up because the singer "tanked."

Chinouriri responded to the incident on social media, expressing her disappointment. "Hey so this isn't okay," she wrote, adding that the act was "quite mean" and left her feeling "pretty sad." She also released a video response to the individual, noting her sadness for the person who felt that kind of attention was worth pursuing.

Why Adéla says visibility is harder for Black women in music

The incident highlights the ongoing difficulties Black women face when trying to establish a presence in the pop industry. Adéla, the singer known for "Nicole Kidman," used her platform to address the systemic nature of the issue. "It’s hard enough to make sure ur art gets out there & is heard… ESPECIALLY as a Black woman," she shared in an Instagram post.

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This tension reflects a broader reality in the music industry where visibility is often a hard-won resource. For artists like Chinouriri, physical promotional tools like posters are vital for building a fanbase , and their destruction represents more than just property damage—it is a direct hit to their professional reach.

Adéla's Instagram defense of Chinouriri's promotional costs

After catching wind of the situation, Adéla expressed her outrage on her Instagram story,describing the behavior as "so fucking ass." She emphasized that these promotional campaigns are not free, ntoing that "Promotion costs money, Rachel’s posters cost money, they deserve to be up and seen."

The singer, who has recently been on a social media hiatus, went a step further by supporting her peer. As the source reported, Adéla concluded her post by plugging Chinouriri's album and even hinting at a potential future collaboration between the two artists.

Will the fan who targeted Tyla and Chinouriri ever respond?

While the artists have made their stances clear, several details regarding the incident remain unverified. It is currently unknown if the fan who posted the video has faced any direct consequences or if they have offered an apology for the behavior. Additionally, the report does not clarify if the fan's comments regarding Tyla's career were part of a larger trend of "stan" behavior targeting specific artists .