Weekend Max Mara has announced a new Spring 2027 collection created in partnership with Marie-Louise Sciò, the CEO of Hotel Il Pellicano. The capsule, which focuses on a semaless transition from professional life to leisure, is scheduled to arrive in stores this March.
Safari tailoring and saffron yellow define the Spring 2027 aesthetic
The upcoming collection emphasizes a "work-to-weekend" philosophy, blending practical silhouettes with high-end textures. According to the report, the wardrobe features safari-inspired pieces like pocketed jackets and jumpsuits, alongside more fluid items such as caftans and silky shirts. The palette leans heavily on sophisticated neutrals—including navy blue, khaki, and chocolate brown—but adds energy through "zingy nuances" like saffron yellow and rust orange.
To achieve this effortless look, the brand is utilizing breezy, summery fabrics such as washed linen, silk, and cotton piquet. Accessories play a major role in the styling, with the report noting that most outfits will be paired with silver or gold mules, ballerinas, or even hiking-inspired sandals. A standout piece is the brand’s signature Pasticcino Bag, which will be rendered in pleated gold napa leather for this specific release.
From RISD to Hotel Il Pellicano: The architect behind the capsule
The creative force driving this collaboration is Marie-Louise Sciò,an architect who studied at the Rhode Island School of Design. After beginning her career in New York, Sciò moved to Italy and eventually joined the hospitaliy group at Hotel Il Pellicano in 2005. Since taking over as CEO in 2015, she has overseen several prestigious properties, including La Posta Vecchia and Mezzatorre Hotel & Thermal Spa.
This partnership is part of the Weekend Max Mara "Signature Capsule" project, an initiative where the brand invites different creatives to reinterpret its core house codes each season. Sciò’s personal style, which she describes as a mix of beauty and practicality, draws inspiration from her mother’s wardrobe during the 1970s and 1980s.
A campaign set against the gilded rooms of La Posta Vecchia
To capture the "La Dolce Vita" essence of the collection ,the brand has staged its campaign at La Posta Vecchia, a sister hotel to Il Pellicano. The imagery will feature sun-drenched terraces, lush gardens, and gilded rooms to reinforce the feeling of an elegant Italian summer. This setting serves to ground the collection in a specific lifestyle of movement and effortless grace.
Will the Signature Capsule follow the path of Ashley Park?
While the collaboration with Sciò marks an exciting intersection of hospitality and fashion, some questions remain regarding the future of the Signature Capsule project. The brand has previously collaborated with diverse figures such as Emily in Paris actress Ashley Park and Robert Rabensteiner, but it is currently unclear if Sciò’s involvement is a one-time seasonal event or the start of a longer-term creative relationship. Additionally, while the report details Sciò's vision, it does not provide information on how the collection will be priced or if it will be available in all 250 global monobrand stores.
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