Pendleton is launching "Pendleton Preloved," a new digital marketplace for buying and selling vintage and pre-owned goods. This peer-to-peer platform allows customers to trade apparel, accessories , and blankets directly with one another.

The $393 billion surge in secondhand fashion

Pendleton's move into the resale space aligns with a massive shift in consumer behavior.. Research from GlobalData suggests the global secondhand apparel market could hit $393 billion by 2030. In the United States, the secondhand maret grew by 13 percent in 2025, significantly outperforming the 3.6 percent growth seen in the broader retail clothing sector.

For a family-owned company that has operated woolen mills in Oregon and Washington since 1863, this is a way to honor its "built to last" ethos while staying relevant to a younger, more eco-conscious generation. By creating an official channel for older pieces, the brand is attempting to capture the value of its own longevity.

From $50 Japanese flannels to $275 Spingle Move sneakers

The initial rollout of Pendleton Preloved focuses on a curated selection of overstock and sample items rather than previously owned goods. Sourcing Journal reports that this first wave includes rare finds like a $50 cropped flannel shirt from Japan and a $65 plaid jacket. For those looking for higher-end pieces, the marketplace features Spingle Move high-top sneakers priced at $275 and a $40 cable-knit sweater that was previously only available in the U.K.

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How sellers earn 70% cash or 100% in gift cards

The new marketplace is powered by Archive, a San Francisco-based software startup that specializes in brand-backed resale. According to the report, this model is highly effective at custoemr acquisition; data from Archive shows that four in 10 buyers on these types of marketplaces have never purchased from the brand before. Even more impressively, 47 percent of those new customers go on to make a full-price purchase within six months.

Sellers on the platform have two ways to get paid: they can choose between receiving 70 percent of their sale price in cash or the total amount as a Pendleton gift card. While sellers ship items directly to buyers, the brand provides a layer of security by using an archive specialist to review listings for authenticity.

Can archive specialists catch every misrepresented item?

While Pendleton employs an archive specialist to review listings for authenticity, the platform relies on individual sellers to assess the condition of their own items. this creates a potential gray area for buyers: if a sweater arrives with a small snag not mentioned in the listing, the "final sale" nature of the transaction might make recourse difficult.. furthermore, while the report mentions refunds are available for misrepresentation,the specific criteria for what constitutes "misrepresentation" versus "expected wear" remains unverified.