On September 10, Saucony will launch a new collaboration with Stan Birch centered around the ProGrid Guide 7 silhouette. The $165 sneaker emphasizes personal expression through customizable details and a premium color palette.

Burgundy, cream, and metallic gold: The ProGrid Guide 7 palette

The upcoming Saucony x Stan Birch release features a sophisticated colorway of burgundy, cream, and metallic gold. According to the report, the design utilizes a high-end mix of nubuck, suede, and leather overlays to create a textured, luxury aesthetic.

These premium materials are layered over an open double mesh upper, providing a contrast between rugged textures and breathable performance. This specific material mix is intended to elevate the ProGrid Guide 7 from a standard runner to a lifestyle statement piece.

Customization via Velcro logo patches and alternate laces

A major draw for this collaboration is the ability for wearers to personalize their footwear. The ProGrid Guide 7 includes interchangeable Velcro logo patches and multiple lace options, allowing for a modular approach to styling. Jason Faustino , Saucony’s senior director of global energy, said in a statement that these details "celebrate individuality and invite consumers to stand out."

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This move taps into a growing trend in streetwear where "DIY" or modular elements allow consumers to feel a sense of creative ownership over their purchases. By providing interchangeable components, Saucony is moving away from static designs and toward a more interactive consumer experience.

A $158.6 million momentum for Saucony

This high-profile collaboration arrives as Saucony experiences significant financial growth. As reported by the source, the company reported net sales of $158.6 million for fiscal 2026, which represents a 9.9 percent increase from the $144.3 million recorded the previous year. This upward trajectory suggests that Saucony's strategy of blending performance with premium, lifestyle-focused collaborations is successfully resonating with its audience.

Who is the collaborator Stan Birch and where can you buy them?

While the release details are largely confirmed,a few specific elements remain unverified. The report mentions the shoes will be available at "select retailers worldwide," but it does not name the specific boutiques or stores that will carry the collection beyond Saucony.com. Furthermore, while the collaboration is the centerpiece of the announcement, the source provides no background on the identity or design philosophy of Stan Birch himself, leaving colllectors to wonder about the creative force behind the unique perspective mentioned by Saucony officials.