Danish fashion powerhouse GANNI is teaming up with iconic British brand Hunter to launch a collection centered on functional, wet-weather style. The collaboration, set to release on Monday, September 14, features updated Wellington boots and waterproof ponchos inspired by British festival culture.
The Glastonbury aesthetic and Tim Walker’s influence
The new collection draws heavy inspiration from the intersection of high fashion and rugged outdoor life. According to the report, GANNI Creative Director Ditte Reffstrup looked to legendary photographer Tim Walker and the iconic imagery of British festival culture to set the tone. Specifically, Reffstrup cited the vibe of Kate Moss wearing Hunter boots and hot pants at Glastonbury as a primary visual reference.
This move aligns with a broader trend in the fashion industry where "Scandi-cool"—a style defined by effortless, laid-back Copenhagen aesthetics—is being blended with traditional heritage brands. By merging GANNI’s playful energy with Hunter’s reputation as "British weather armour," the collaboration seeks to make utilitarian gear feel genuinely chic rather than merely functional.
From updated Wellington boots to Bou Bag ponchos
The resulting lineup focuses on items that bridge the gap between high-fashion accessories and practical rain gear. The collection includes updated versions of the classic Wellington boot, waterprof ponchos, and a specialized miniature poncho designed specifically for GANNI’s cult-favorite Bou Bag. Reffstrup noted that her personal favorite for everyday use is the short Wellington boot, as it offers a practical alternative to the tall versions she currently owns.
Design decisions for the collection were reportedly rooted in a "real-life perspective" rather than just runway aesthetics. reffstrup, who draws on her background in retail, emphasized that GANNI tests its pieces on real bodies to ensure movement and comfort.. This philosophy aims to ensure that a garment, whether it is a waterproof layer or a piece of leopard print, works for a woman's actual lifestyle.
Ditte Reffstrup’s bike-riding lifestyle and Britpop roots
The collaboration is deeply personal for Reffstrup, whose connection to the UK spans decades. She shared that her love for British culture began when her sister moved to London at age 16, exposing her to the vintage scenes of Portobello Market and the height of the Britpop era. Even her sporting interests, such as being a fan of Manchester United goalkeeper Peter Schmeichel, reflect this long-standing affinity for the UK.
This personal history informs the practical nature of the GANNI brand. Reffstrup explained that because she does not drive and relies on her bike, dressing for the weather is a necessity rather than a choice. This "effortless mix" of pairing feminine dresses with heavy-duty Wellingtons is a core part of the GANNI DNA, mirroring how the brand's founders originally dressed.
A potential return to the London fashion calendar
While GANNI has recently moved its primary presence to the Paris Fashion Week calendar to gain more brand flexibility, the future of its relationship with London remains an open question. Reffstrup expressed a strong desire to return to the London fashion scene, noting that the energy in the city feels "completely back" and fresh.
As the brand prepares for the September 14 launch, fans are left wondering what other heritage partnerships might follow this one. While Reffstrup remained tight-lipped about specific upcoming projects, she teaed that new developments are arriving "almost too soon," leaving the door open for further explorations of the Scandi-British fashion crossover.
Comments 0