Fenty Beauty is moving away from its famous Pro Filt’r line to launch the new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation. This £35 update features 50 distinct shades and a formula designed to move with the skin.
The legacy of the 40-shade inclusivity revolution
Fenty Beauty fundamentally altered the beauty landscape when it first launched its Pro Filt’r line. By offering 40 shade options—a number that eventually grew to 50—the brand forced an entire industry to reconsider its narrow standards.. Before this, many barnds were content with just 10 shades, leaving huge swaths of the population underserved.
This shift created a precedent that pushed fellow beauty brands to extend their own shade offerings. For many consumers, Fenty was the first brand where they didn't have to settle for being the lightest person in the room, making the decision to discontinue the original formula a significant moment for the brand's community.
Why you shouldn't use your old shade number for the £35 Fluid Flex
As reported by Stylist, the transition to the Fluid Flex means consumers cannot simply rely on their previous Fenty shade matches. The brand has developed 50 entirely new shades to accompany the updated formula, meaning a complete reassessment is required before ordering.
According to the product testing detailed in the Stylist report, the shades can look quite different in the bottle than they do on the skin.. For instance, a user who previously wore shade 120 in the original line may find that shade 136N is a more accurate match for the new, more liquid-y version of the foundation.
Surviving a heatwave concert with waterproof, sweat-proof wear
The new formula is marketed as being waterproof, humidity-proof, and sweat-proof. To test these claims, the Stylist reporter applied the foundation during a heatwave at a music concert to see if it could withstand intense conditions.
While the product did show some minor separation in oily areas like the chin, it generally held up well under the heat. The new texture is described as more lightweight and seamless to blend than the original, providing a velvety, matte finish that feels less powdery on the skin.
Will the new 'flexible' formula hold up on smile lines?
One of the primary claims of the Fluid Flex is its ability to move with facial expressions to prevent cracking or heavy creasing. While the tester noted it performed better on fine lines around the eyes than the original Pro Filt’r, it did still crease in the smile lines.
There are also lingering questions regarding the visual accuracy of the shades. the tester noted that while the undertones in the sample pots initially appeared too pink, the shades changed significantly once applied, suggesting that swatching is essential for anyone making the switch to this new 50-shade lineup.
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