Olivia Jade is pivoting her beauty career with the launch of her new brand , o.piccola. The influencer is sharing her highly specific skincare steps, ranging from Clarins serums to specialized lymphatic sculpting in NYC.
The single-product launch of o.piccola
The new brand o.piccola marks a strategic shift for Olivia Jade, who has been producing makeup content on YouTube since the age of 14. While many influencers launch expansive collections, Jade is opting for a minimalist approach by debuting with just one item: a dual highlighter and bronzer complexion stick... This move serves as a modernized, "adult version" of the highlight and bronzer palette she originally released with Sephora eight years ago, which reportedly sold out and left fans asking for a comeback.
This concentrated product launch follows a long history of Jade building a community through digital tutorials that felt more like personal conversations than standard "Get Ready With Me" videos. According to the report,she is already working in the lab on future formulas to expand the line beyond this initial complexion stick.
From Dermalogica cleansers to Augustinus Bader splurges
Olivia Jade’s morning skincare routine relies on a mix of high-end staples and specific application techniques to achive her signature glow. She begins by using Dermalogica’s PreCleanse, an oil-based cleanser, and avoids harsh fabrics by using Clean Skin Club towels for rinsing. To prep her skin for hydration, she applies Clarins double serum, which she says she prefers to press into her skin rather than rub, extending the application down to her chest.
Moisturization in Jade's routine varies depending on the level of hydration she requires,ranging from Mimi Luzon’s hyaluronic cream to the high-end Augustinus Bader Rich Cream. While she admits to being "so bad" at consistently applying sunscreen when running errands, she does incorporate Summer Fridays hydrogel eye patches,which she keeps in the fridge to help with de-puffing. She also uses a Korean-formulated face mist—a sample from her upcoming o.piccola line—to add a final layer of dewiness before applying makeup.
How a South Korean BBL laser corrected her sun damage
A significant part of Jade's current skincare focus stems from past mistakes involving laser hair removal and sun exposure. After undergoing laser treatments on her upper lip and face, she ignored medical advice to avoid the sun, resulting in significant discoloration and freckles. This serves as a cautionary tale for the beauty community regarding the intersection of clinical procedures and UV protection.
To rectify the damage, Jade traveled to South Korea for a BBL laser treatment. As the report notes, this single treatment was able to lift the discoloration and effectively reset her complexion. This experience appears to have shaped her current appreciation for high-performance skincare and her more disciplined approach to skin health in her new New York City lifestyle .
The permanent cherry-red lip tattoo and its impact on testing
A permanent beauty decision is currently complicating how Olivia Jade tests new products for her brand. After a successful first experience with a natural-colored lip tattoo, Jade decided to undergo a second procedure to achieve a permanent cherry-red shade. While she loves the aesthetic, the tattoo has fundamentally altered her natural lip color, making it difficult for her to judge new lip products accurately.
This creates a unique challenge for the development of o.piccola's future lip offerings. Because her natural shade is now a bold red, Jade must rely on a circle of testers to ensure that new colors look correct on a variety of natural lip tones. This raises questions about how she will eventually market lip products to consumers who do not have a permanent, intense pigment as their base.
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