Chopard celebrated the 50th anniversary of its Happy Diamonds collection at Casa Cipriani in New York. The event, held at the close of New York Fashion Week, featured a star-studded guest list including Liu Wen and Bella Hadid.
Liu Wen’s red minidress and the "diamond first" rule
For supermodel Liu Wen, the evening was about letting the jewelry take center stage. Wearing a striking red minidress with strong shoulders, Wen used the bold color as a backdrop for a long diamond necklace. According to WWD, Wen emphasized that because it was a "diamond night," the gems had to be the primary focus.
The event served as a high-octane conclusion to the New York Fashion Week circuit.. As the industry moves from the intense schedule of runway shows to the social networking of after-parties, brands like Chopard use these moments to cement their status among both fashion insiders and global celebrities.
Caroline Scheufele’s silver couture and the Lord Byron brooch
Chopard’s artistic director and co-president, Caroline Scheufele, embodied the brand's celebratory spirit. Shimmering in a silver minidress from her own Caroline Couture line, Scheufele was seen frequently posing for photos and interacting with guests. Her look was completed with an array of necklaces, bracelets, and a unique sparkling brooch featuring her dog, Lord Byron.
The atmosphere at the venue was one of high-octane glamour, with guests ranging from fashion editors in quick post-show changes to jewelry loyalists in full black-tie attire. As the report notes, the outdoor terrace at Casa Cipriani remained crowded throughout the night, serving as a hub for celebrities and intenational guests alike.
Miniature Bellinis and black-tie glam at Casa Cipriani
The celebration featured a menu of miniature Bellinis, served from large pitchers on silver trays to guests moving through the space. The guest list was a diverse mix of sports and entertainment royalty, including NBA star Karl-Anthony Towns and his wife, Jordyn Woods, who received cheers from the crowd upon their arrival.
Other notable attendees included Madeline Brewer, Cody Fern, Laquan Smith, and Cynthia Rowley.. The event highlighted the unique intersection of different cultural spheres that occurs during the final days of the fashion calendar, where athletes, musicians, and models converge in a single social space.
Can Charli D’Amelio bridge the gap to a younger audience?
While the event leaned heavily into traditional luxury, the presence of TikTok star Charli D’Amelio suggests a broader reach.. However, the report does not specify if Chopard is making a deliberate strategic pivot toward Gen Z or if the brand is simply following the general trend of inviting digital creators to high-fashion events.
There are also unanswered questions regarding the long-term marketing of the Happy Diamonds collection. while the 50th anniversary was celebrated with significant fanfare, it remains to be seen how Chopard will balance its heritage-focused clientele with the new wave of internet-driven influencers present at the party.
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