Actor Ewan McGregor and Eric Strickland are embarking on an unsupported sailing journey across the Atlantic Ocean.. The expedition, documented in the upcoming series "True Wind," features a partnership with Canada Goose to provide protective gear for the extreme conditions.

From Oban to Brazil with Ewan McGregor

Ewan McGregor and his childhood friend, Eric Strickland, departed Oban, Scotland, at the end of August to begin an unsupported transatlantic sailing expedition. Directed by David Alexanian, the journey will be captured in a documentary series titled "True Wind," produced in partnership with Elixir Films and Lief Entertainment Co. McGregor, the 55-year-old Scottish actor, expressed that he is looking for a sense of "real adventure" in the middle of the vast ocean.

The crew is currently navigating toward Brazil, with an expected arrival later this fall. This journey represents a significant departure from the controlled environments of film sets, placing the travelers in a setting that is described as relentless and unpredictable. As reported by WWD, the expedition aims to document the self-sufficiency required to survive the changing weather and sea conditions of the open Atlantic.

Testing the six-year-engineered Sea Mantra at sea

The expedition serves as a high-stakes testing ground for Canada Goose’s latest technical innovations. The crew is utilizing the Horizon Rain Jacket and the Sea Mantra, a piece of gear that reportedly took six years to engineer specifically for extreme wet weather environments. According to the report, the brand is also using the voyage to test various products that have not yet been released to the public.

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This partnership highlights the brand's attempt to move beyond its traditional reputation for heavy winter parkas . By placing their gear in the middle of the Atlantic, Canada Goose is attempting to prove that its protection is effective against wind and rain just as much as it is against bitter cold. The extreme measures taken to perfect this gear are intended to provide travelers with the freedom to go further into harsh environments.

How rainwear and windwear now drive 40% of Canada Goose revenue

This maritime partnership aligns with a massive shift in the business model of Canada Goose. While the brand is historically known for its core outerwear, CEO Dani Reiss noted that apparel, rainwear, and windwear have recently seen significant traction. These specific categories represented nearly 40 percent of the company's revenues last quarter, a massive increase from just five years ago when they accounted for only 5 percent of the business.

The company's financial health appears to be benefiting from this diversification. For the first quarter ended June 28, Canada Goose reported total revenue of 118.9 million Canadian dollars, marking a 10.3 percent increase from the previous year. this growth comes as the company continues to expand its assortment into knitwear, which was introduced in 2017, and windwear, which arrived in 2020.

Which unreleased Canada Goose products will survive the Atlantic?

Despite the high-profile nature of the "True Wind" announcement, sevveral details regarding the documentary and the gear remain unknown. While the route from Scotland to Brazil is established, the specific programming schedule and the exact identity of the unreleased Canada Goose products being tested have not been disclosed. Furthermore, while the partnership is described as the "first chapter" of a larger story, it is currently unclear how many more expeditions or reveals are planned for the coming months.