La DoubleJ founder J.J. Martin's new book explores the spiritual art of hospitality. Inspired by her life in Italy, the publication offers a guide to creating meaningful connections through the ritual of the meal.
The 2001 move that defined 'La Tavola'
La DoubleJ founder J.J. Martin is expanding her brand's reach from fashion into the lifestyle space with a new book on the art of hosting. The publication, which launched this week in the United States, focuses on the concept of "raising vibrations" through beautiful, intentional gatherings. According to the report, Martin’s approach is deeply influenced by her move from Manhattan to Italy in 2001. She describes the Italian concept of "La Tavola" as more than just a meal, viewing the table as a "stage" or "canvas" for emotional and energetic connection.
This emphasis on the sensory experience of dining aligns with a broader cultural shift toward "slow living" and intentionality, where the aesthetic of a meal is seen as essential to the nourishment of the soul. Martin, who previously worked in marketing at Calvin Klein and wrote for Harper’s Bazaar, uses her platform to encourage a more joyful, uninhibited way of living. This movement toward intentional hosting suggests that the environment in which we eat is just as vital as the food on the plate.
A $50 guide featuring Angela Missoni and Laura Lusuardi
The $50 book, published by Vendome Press, features a foreword by Leandra Medine Cohen and highlights several prominent Italian tastemakers.. These include Angela Missoni, Max Mara’s Laura Lusuardi, and Rossella Jardini, among others. The text is filled with vibrant imagery and personal anecdotes, such as Martin’s early struggles as a host in Milan, including a memorable mishap where she accidentally set a Thanksgiving turkey on fire in a 1970s oven.
Beyond just recipes, the book promotes a philosophy of "energy elevation" through the use of bold colors and swirling prints. Martin suggests that these visual elements act as "transmission towers" for love and joy, giving readers permission to let their own intuition guide their home decor and entertaining style. Medine Cohen, who provided the foreword, described the project as the easiest book she has ever created.
From Oct 29 candles to a Dec 1 Milan signing
The brand’s promotional schedule includes several key dates through the end of the year. A "Power of Light" candle collection is set to debut on October 29, which complements the brand's flamboyant tabletop collections. Following the initial U.S. launch, the book will see a wider European release on November 5.
As reported by the source, the brand is also preparing a capsule collection to drop alongside the European release. The momentum continues with a scheduled event in Paris on November 24 and a dedicated book signing at the La DoubleJ Milan store on December 1 . These events aim to bring the book's themes of connection and community to life in person across Europe.
What will be included in the November 5 capsule collection?
While the book is described as an "inaugural" release, it remains to be seen if Martin plans to expand this into a broader series of lifestyle guides. the transition from a "shoppable magazine" to a published author suggests a deepening of the La DoubleJ brand identity, but whether this is a one-off project or a new direction remains unknown. Additionally, while a new capsule collection is scheduled to launch on November 5, the specific contents and design direction of those pieces have not yet been revealed.
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