Travis Kelce is expanding his influence beyond the football field with a new Tommy Hilfiger campaign. The Kansas City Chiefs star recently filmed promotional content in New York City, accompanied by his white Samoyed.
A white Samoyed steals the show at The Plaza
Travis Kelce recently participated in a Tommy Hilfiger campaign shoot at The Plaza Hotel in New York City. While the 36-year-old athlete was the primary subject, a fluffy white Samoyed dog became a major focus for the production crew. According to the report, the dog was a last-minute addition to the campaign after Kelce volunteered her to the Hilfiger creative team.
The dog's presence added a lifestyle element to the shoot, which also featured other high-profile names like Gigi Hadid and Jisoo. Kelce expressed how much the animal "lights up" his day, noting that she fit the brand's aesthetic perfectly.
From high school sailing gear to a Spring 2027 Hilfiger collab
The partnership between Travis Kelce and Tommy Hilfiger represents a full-circle moment for the NFL star. Kelce mentioned that he used to ask his mother for Hilfiger sailing jackets when he was in high school. This long-standing connection to the brand's sportswear is a key driver behind the new collaboration.
The resulting collection is expected to hit stores in Spring 2027. During a design meeting in Midtown, Kelce was seen testing various prototypes to ensure the pieces were wearable for his own lifestyle. Hilfiger himself noted that Kelce’s "charisma" and "positive" personality made him the right choice for the brand's current direction.
How Deion Sanders and Ken Griffey Jr. shaped his 'chameleon' style
Kelce's approach to fashion is deeply rooted in his history as an athlete. He credits his style interests to childhood influences like basketball shoes and the aesthetic of legends like Wayne Gretzky. He specifically cited Deion Sanders as an inspiration for his "swagger" and presentation .
Describing himself as a "chameleon," Kelce enjoys mixing "wacky" pieces with "slick" looks depending on the event. he also noted that his partner, Taylor Swift, shares a similar approach to fashion, emphasizing her ability to remain "effortless" and "authentic" regardless of the outfit.
The mystery of the Samoyed's name and the 2027 collection details
Despite the high visibility of the campaign, certain details remain unconfirmed.. the report notes that Kelce and his team are currently keeping the name of his Samoyed private. Furthermore, while Kelce teased that the upcoming collection reflects "both our worls coming together," the specific design elements have not yet been revealed.
As the NFL season approaches, Kelce is balancing his fashion ambitions with his duties as a tight end for the Kansas City Chiefs. With the team's first game scheduled for September 14, the athlete is currently focused on pre-season preparations.
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