Influencer Alix Earle has used the premiere of her new Netflix reality series to address her fractured relationship with podcasting mogul Alex Cooper. The show details Earle's alleged experiences of being manipulated while working with Cooper's company, Unwell.
The "Truth or Drink" segment that left Alix Earle feeling "baited"
During a 2025 filming session for Alex Cooper's podcast, Alix Earle participated in a game called "Truth or Drink" that she now describes as deeply uncomfortable. As reported by the source, Earle felt pressured to answer "raunchy questions" while intoxicated, leading her to feel that Cooper was taking advantage of her position as an idol to a younger, more impressionable creator.
This incident highlights a growing tension in the influencer economy, where the line between mentorship and exploitation can become blurred. Earle expressed in a show confessional that she felt she was being "baited into sayiing something" so that Cooper could later use the information to her own advantage. This dynamic reflects the precarious nature of professional relationships in the creator space,where personal brand and professional management are often inextricably linked .
Why Alix Earle claims Unwell failed to provide promised resources
The professional split between Earle and the Unwell company was reportedly not a clean break, with Earle claiming she only learned she was no longer part of the roster through media reports. According to the report, Earle's father, TJ, also suggested that the influencer was not provided with the necessary tools to successfully produce her podcasting content.
Earle told her family that working with Unwell was characterized by "constantly issues" and that the reality of the partnership did not match the promises made during her recruitment. She described the experience as feeling "taken advantage of, used, mistreated and manipulated," suggesting a significant disconnect between the company's public image and its internal operations.
A text message calling Alex Cooper "manipulative and toxic"
In a moment of high drama during her Netflix premiere, Earle revealed a lengthy text message she drafted to Alex Cooper to end their relationship on her own terms. In the message, Earle explicitly labeled Cooper "manipulative and toxic" and described her business approach as "disgusting."
The correspondence also included a heavy allegation regarding a previous confrontation. Earle claimed that during a call, Cooper threatened her against "going to war" with her, a move Earle attributed to Cooper being "sick and twisted." Despite the intensity of the message, Earle noted that she was not interested in a public back-and-forth, choosing instead to move on by "letting off some steam" at a pole-dancing class.
Will Alex Cooper address the "sick and twisted" allegations?
As of the show's premiere, it remains unclear how Alex Cooper or representatives for Unwell will respond to these specific accusations of manipulation and broken promises. The source notes that while Earle has finally spoken her truth, the industry is left wondering if Cooper will engage with the claims or remain silent.
There are several unanswered questions regarding the legal and professional fallout of this split. It is currently unknown if there are ongoing contractual disputes between Earle and Unwell, or if Cooper will issue a formal rebuttal to the claims made in the Netflix series. Given that Cooper's own show was reportedly canceled, the timing of this public fallout adds a layer of complexity to the ongoing drama between these two major digital figures.
Comments 0