Hailey Bieber has officially teamed up with British athleisure label Adanola to launch a 23-piece capsule collection. Drawing on her extensive background as a dancer, the collaboration aims to bridge the gap between professional rehearsal gear and casual streetwear.

A 23-piece capsule inspired by 12 years of ballet training

The collection, which Bieber describes as being "born in the ballet studio," features a curated selection of items including ribbed leg warmers, bolero tops crafted from tights, and ruching trousers. According to the official press release, the aesthetic focuses on a color palette that balances timeless neutrals with soft pastels and accents of vintage blue. This curation includes everything from skintight biker shorts and slinky tank tops to yoga pants and fleece jackets, all designed to move seamlessly from a workout setting to everyday life.

Turning the "DIY" dance studio uniform into streetwear

This move taps into the enduring "balletcore" trend that has dominated social media feeds and internet fashion culture for several seasons. By leveraging her 12 years of formal ballet training, Bieber is moving beyond mere trend-following to provide a sense of authenticity to the aesthetic. the collection mimics the "DIY, off-stage uniform" often seen in dance studios, making specialized rehearsal wear—like cropped sweaters and specific layering pieces—more accessible and wearable for the general public.

A cinematic campaign styled by Dani Michelle

To support the launch, Adanola and Bieber released a cinematic short film featuring photography by Angelo Pennetta and styling by Dani Michelle. Hyrum Cook, the founder of Adanola, noted that Bieber's ability to blend activewear into her everyday life aligns perectly with the brand's target audience. The campaign emphasizes the effortless nature of the pieces, aiming to capture the specific vibe of a dancer's pre- and post-performance rotation through high-end visual storytelling.

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Uncertainty around pricing and global availability

While the creative direction and product list are clear, several practical details remain unconfirmed in the initial announcement. The report does not specify the exact retail pricing for the 23 pieces, nor does it provide a definitive global shipping timeline for customers living outside of the United Kingdom. Additionally, it remains to be seen if this partnership with Adanola is a one-off event or the beginning of a long-term creative relationship between Bieber and the British brand.