Lacoste is launching a limited-edition capsule in partnership with The Hoxton hotels and artist Michael McGregor. This seven-piece collection is available only to guests at the hotel group's 19 locations worldwide.

From $120 polos to signature bathrobes: Inside the Lacoste x The Hoxton capsule

The collaboration features a seven-piece collection designed by Los Angeles-based artist Michael McGregor. According to a report by WWD, the range includes graphic T-shirts, hoodies, pajamas, and reimagined polos. To ensure exclusivity, the items are not available through traditional retail channels but are instead offered via a bespoke in-room menu for guests, with delivery directly to their doors. Prices for these pieces start at $120.

The aesthetic of the collection is intended to capture the essence of hotel living, blended with McGregor’s signature playful and offbeat style. by combining Lacoste's heritage with McGregor's bold colors and characters, the collection aims to transform standard loungewear into a curated lifestyle statement.

Negronis and cheeseburgers: Michael McGregor’s curated in-room menu

The partnership extends beyond apparel into the realm of hospitality and dining. The report from WWD also highlights that McGregor has curated a specific menu of hotel staples for guests to enjoy alongside their new wardrobe. This culinary lineup includes items such as a French omelet,club sandwiches,cheeseburgers with fries,and even Negronis and Champagne.

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This multi-sensory approach—combining fashion, art, and food—is a growing trend in luxury hospitality, where the goal is to provide an immersive "unniverse" for the traveler rather than just a place to sleep.

Celebrating 20 years of The Hoxton with high-fashion activations

This launch coincides with The Hoxton celebrating its 20th anniversary this year. What began as a single hotel in East London has expanded into a global brand with 19 properties across North America, Europe,and the U.K. This move follows a pattern of high-profile collaborations for both the hotel group and McGregor.

McGregor has previously worked with The Luxury Collection properties, including the Palace Hotel in San Francisco, Perry Lane Hotel in Savannah, and Hotel Ivy in Minneapolis. Similarly, Lacoste has engaged in high-concept activations, such as a pop-up in The Plaza’s historic Edwardian room in New York City. These partnerships suggest a strategic move toward targeting a younger, design-conscious demographic that values exclusivity and "instagrammable" moments.

Can you buy this collectin without staying at a Hoxton?

While the collection is currently available to guests at The Hoxton's 19 hotels, it remains unclear if there will be a digital release for the general public. The source does not specify if the "limited-time" nature of the collaboration refers to the collection's availability or the specific hotel activations.. Furthermore, it is unknown if the menu and clothing will be available at all 19 locations simultaneously or if the rollout is staggered by region.