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Sinem Sergin

Sinem Sergin

Chief Editor

963 Articles
12+ Years Experience

About Sinem

She was born in Istanbul in 1991. She graduated from the Department of Printing and Publishing Technologies at Marmara University in 2011 and from the Department of Journalism at the Faculty of Communication at Istanbul University in 2014. She began her career as an editor in 2014. She has worked as a digital content editor in the news, entertainment, and lifestyle categories at various media organizations. She is the founder and editor-in-chief of Pembece.com.

Latest Articles

From Beijing to New York: Sea’s Global Expansion and the Rise of ‘Undone Beauty’
Fashion

From Beijing to New York: Sea’s Global Expansion and the Rise of ‘Undone Beauty’

As Sea opens new doors in Asia and the US, the brand is navigating a delicate balance between romantic boudoir styles an...

Sinem Sergin 👁 4 💬 0
How Ashley and Mary-Kate Olsen are Mastering the Art of Transeasonal Layering
Fashion

How Ashley and Mary-Kate Olsen are Mastering the Art of Transeasonal Layering

Forget seasonal rules. The Olsen twins are proving that black knits, oversized denim, and high-end sneakers are the ulti...

Sinem Sergin 👁 4 💬 0
Nike’s Iconic ‘Dad Shoe’ Gets a Suede Makeover for Fall
Fashion Trends

Nike’s Iconic ‘Dad Shoe’ Gets a Suede Makeover for Fall

The Air Monarch 4 is trading its gym-ready mesh for premium suede in two new seasonal colorways.

Sinem Sergin 👁 4 💬 0
25 Years of Rachel Comey: The Art of Staying Independent in a Fast-Fashion World
Fashion

25 Years of Rachel Comey: The Art of Staying Independent in a Fast-Fashion World

From Tribeca roots to a new West Village outpost, designer Rachel Comey proves that community-driven fashion can outlast...

Sinem Sergin 👁 4 💬 0
Beyond the Body Mist: Contrapposto’s Bet on 'High Art' Fragrance
Beauty

Beyond the Body Mist: Contrapposto’s Bet on 'High Art' Fragrance

In an era of disposable scents, Axelrod-Welk is launching a luxury house where master perfumers have zero budget constra...

Sinem Sergin 👁 4 💬 0
The Color Theory Cheat Sheet: How to Stop Guessing Your Eyeshadow
Beauty

The Color Theory Cheat Sheet: How to Stop Guessing Your Eyeshadow

From the 'safe' taupe to the risk of red tones, here is how to use skin undertones and color theory to make your eyes st...

Sinem Sergin 👁 3 💬 0
The £30 Mango 'Sienna' jeans that are mastering the 'quiet luxury' trend
Fashion Trends

The £30 Mango 'Sienna' jeans that are mastering the 'quiet luxury' trend

Forget the designer price tags—Mango's new kick flare denim is the budget-friendly way to nail the 90s minimalist aesthe...

Sinem Sergin 👁 3 💬 0
Forget SEO: Why Fashion Brands are Racing to Master "AI Visibility"
Fashion Trends

Forget SEO: Why Fashion Brands are Racing to Master "AI Visibility"

As AI search engines like ChatGPT redefine how we shop, a new metric is emerging to help fashion houses stay relevant.

Sinem Sergin 👁 4 💬 0
From Brooklyn to the UES: The New Map of NYC Luxury Shopping
Lifestyle

From Brooklyn to the UES: The New Map of NYC Luxury Shopping

Luxury brands are ditching traditional retail maps to chase hyper-local vibes, from LES maximalism to UES sophistication...

Sinem Sergin 👁 4 💬 0
The Anti-Fashion Playbook: Why Salomon Wants to Be 'Geeky' Again
Fashion Trends

The Anti-Fashion Playbook: Why Salomon Wants to Be 'Geeky' Again

New creative director Heikki Salonen is pivoting the French label away from 'hypebeast' status to reclaim the technical ...

Sinem Sergin 👁 3 💬 0
Beyond the Sparkle: Marco Valente’s Big Bet on Milanese Craftsmanship
Fashion

Beyond the Sparkle: Marco Valente’s Big Bet on Milanese Craftsmanship

The high jewelry brand is moving to control its entire supply chain, from rare stones to a new Milanese workshop.

Sinem Sergin 👁 4 💬 0
Forget the LBD: Why Chocolate Brown is the New Neutral for Fall 2024
Fashion Trends

Forget the LBD: Why Chocolate Brown is the New Neutral for Fall 2024

Move over, black. From "Espresso" vibes to unexpected color pops, here is how to master the all-brown look.

Sinem Sergin 👁 4 💬 0
From Bad Bunny to Sabrina Carpenter: The Creative Arts Emmys Set the Stage for September 14
Entertainment

From Bad Bunny to Sabrina Carpenter: The Creative Arts Emmys Set the Stage for September 14

Pop icons are making waves in the technical categories, signaling a major cultural shift ahead of the 2026 Emmy Awards.

Sinem Sergin 👁 4 💬 0
Kaia Gerber’s Re/Done Debut: 90s Model Style Meets Literary Chic
Fashion

Kaia Gerber’s Re/Done Debut: 90s Model Style Meets Literary Chic

Kaia Gerber is trading the runway for the design studio in her new Re/Done collaboration, featuring 90s-inspired denim a...

Sinem Sergin 👁 4 💬 0
How to Master the 'Practical Magic 2' Aesthetic Before the Sequel Drops
Fashion Trends

How to Master the 'Practical Magic 2' Aesthetic Before the Sequel Drops

From 90s slip skirts to bohemian lace, here is how to nail the witchy look for the highly anticipated sequel.

Sinem Sergin 👁 4 💬 0
Growth vs. Retention: Why Your Hair Serum Strategy Might Be Missing Half the Equation
Beauty

Growth vs. Retention: Why Your Hair Serum Strategy Might Be Missing Half the Equation

Don't confuse a growth serum with an anti-shed serum. Here is the science behind why you might need both to save your st...

Sinem Sergin 👁 4 💬 0
The Beret Edit: How to Balance Heavy Winter Layers with Designer Style
Fashion Trends

The Beret Edit: How to Balance Heavy Winter Layers with Designer Style

Forget the bulky scarves; a well-placed designer beret is the secret to balancing oversized winter layers without losing...

Sinem Sergin 👁 4 💬 0
Security Snubs and BBC Deals: Why King Charles is Reportedly 'Furious' with Prince Harry
News

Security Snubs and BBC Deals: Why King Charles is Reportedly 'Furious' with Prince Harry

A look at the two major moves by the Duke and Duchess of Sussex that have reportedly left the King feeling 'extremely di...

Sinem Sergin 👁 4 💬 0
The Real Science of At-Home Teeth Whitening: What Actually Works?
Beauty

The Real Science of At-Home Teeth Whitening: What Actually Works?

From LED-powered kits to dissolvable strips, we break down the peroxide-based products that promise a brighter smile and...

Sinem Sergin 👁 4 💬 0
Forget Shade Matching: Why Your Foundation's 'Finish' Is the Real Beauty Secret
Beauty

Forget Shade Matching: Why Your Foundation's 'Finish' Is the Real Beauty Secret

From the flat mattes of the 2010s to today's 'skin-like' glow, choosing the right texture is just as important as findin...

Sinem Sergin 👁 4 💬 0
The Insider-Outsider Strategy: Denny Bruce Takes the Lead at Burton Snowboards
Lifestyle

The Insider-Outsider Strategy: Denny Bruce Takes the Lead at Burton Snowboards

As the snowboarding giant navigates a post-pandemic market slump, a familiar face returns to steer the family-owned lega...

Sinem Sergin 👁 4 💬 0
The Post-Baby Glow-Up: Saoirse Ronan Debuts a Bold Micro-Fringe in London
Celebrity

The Post-Baby Glow-Up: Saoirse Ronan Debuts a Bold Micro-Fringe in London

The actor makes her first public appearance since motherhood with a sharp, blunt blonde bob that's already sparking a ne...

Sinem Sergin 👁 3 💬 0
The £48 M&S Wrap Kilt Taking Over the High Street This Autumn
Fashion Trends

The £48 M&S Wrap Kilt Taking Over the High Street This Autumn

Marks & Spencer's latest bestseller blends 'back to work' professionalism with the heritage trend, proving you don't nee...

Sinem Sergin 👁 4 💬 0
The Tragic Blonde Trap: Why Hollywood Can’t Stop Reanimating Dead Icons
Celebrity

The Tragic Blonde Trap: Why Hollywood Can’t Stop Reanimating Dead Icons

From AI-generated faces to hair color controversies, the new Marilyn Monroe biopic highlights our obsession with the 'fa...

Sinem Sergin 👁 4 💬 0
From Dior to the Dust: Josh O'Connor's High-Stakes Return to the Stage
Entertainment

From Dior to the Dust: Josh O'Connor's High-Stakes Return to the Stage

After a decade of screen dominance, the 'The Crown' star is trading Hollywood glamour for boxing gloves and a violin in ...

Sinem Sergin 👁 4 💬 0
The $80 Mattel Duo: Why the 2026 Día De Los Muertos Barbie and Ken Are Already Collector Must-Haves
Lifestyle

The $80 Mattel Duo: Why the 2026 Día De Los Muertos Barbie and Ken Are Already Collector Must-Haves

With intricate embroidery and limited availability, Mattel's latest cultural tribute is more than just a toy—it's a high...

Sinem Sergin 👁 3 💬 0
Beyond the Rumors: Inside Hailey and Justin Bieber’s Intimate New Chapter
Celebrity

Beyond the Rumors: Inside Hailey and Justin Bieber’s Intimate New Chapter

After years of internet speculation, Hailey and Justin Bieber are leaning into intimacy and family life following the bi...

Sinem Sergin 👁 4 💬 0
Alo Goes Big in China with Wang Yibo and a Tmall Power Play
Lifestyle

Alo Goes Big in China with Wang Yibo and a Tmall Power Play

The wellness giant taps the multi-talented Wang Yibo to reach millions of high-spending shoppers in China.

Sinem Sergin 👁 4 💬 0
The 'Private Citizen' Era: What King Charles’s Letter Means for Meghan Markle’s UK Return
Celebrity

The 'Private Citizen' Era: What King Charles’s Letter Means for Meghan Markle’s UK Return

As Meghan Markle settles into the UK with her lifestyle brand, King Charles has issued a formal clarification on the cou...

Sinem Sergin 👁 3 💬 0
Beyond the Lilac: Pamela Anderson's Raw Confession of a 'Death Sentence' at Venice
Celebrity

Beyond the Lilac: Pamela Anderson's Raw Confession of a 'Death Sentence' at Venice

Pamela Anderson stole the spotlight at the Venice Film Festival, but her most striking moment wasn't the fashion—it was ...

Sinem Sergin 👁 4 💬 0